Join us on October 2, 2020 as we celebrate Nevada's dedication to stamping out breast cancer

These last few months have been challenging to say the least. But Nevadans are a rare breed. We live with the world watching us. Everything we do is on the world stage. We entertain, we showcase, we convention, we celebrate, we build, we mourn, and all the world tunes in. What they do not see is how we compassionately care for our fellow neighbors.

We want to do something all the world will notice.

It is estimated that 2,310 new cases of breast cancer will be diagnosed in Nevada in 2020 and 400 lives will be lost to this disease. Nevada’s mammography rate remains below the national average of 71.8%, currently sitting at 66.4%. In addition to other factors, the numerous and significantly different screening mammography guidelines has resulted in conflicting recommendations from physicians and created uncertainty for women and men.

Officials with the Northern Nevada Breast Cancer Collaborative (NNBCC) are proud to announce the “Paint Nevada Pink” event which will celebrate an unprecedented collaboration in our region regarding awareness and unified recommendations for breast cancer screening.

In a bold and exciting move, health care providers, radiologists, breast surgeons and advocates have worked together to implement unified breast cancer screening recommendations and strategies in an effort to improve our region’s breast cancer screening rates, decrease late-stage breast cancer diagnoses and to improve time from diagnosis to treatment for women.

To raise awareness for these efforts, and to celebrate this incredible milestone, the Reno Arch and the Welcome to Fabulous Las Vegas Sign will go pink at this incredible event and through the month of October 2020.

The event itself will feature State dignitaries and breast cancer survivors, cheerleaders, music, Nevada Health Centers Mammovan, food trucks, and more! All are encouraged to wear pink. This event is sponsored by Access to Healthcare, Cancer Care Specialists, Carson Tahoe Hospital, City of Reno, Each One Tell One, Nevada Cancer Coalition, Nevada Health Centers Mammovan, Northern Nevada Medical Center, Reno Diagnostic Centers, Renown Health, Saint Mary’s Regional Medical Center, Susan G. Komen and Western Surgical Group.

We're continuing to build an amazing roster of events and partners, so stay tuned for updates!