Welcome to Fabulous Las Vegas Sign to Glow Pink for Breast Cancer Awareness Month

Clark County Commissioner Marilyn Kirkpatrick and representatives from the Nevada Cancer Coalition will host a ceremony Thursday, Oct. 2, at 10:30 a.m. at the Welcome to Fabulous Las Vegas sign to kick off Breast Cancer Awareness Month. The iconic landmark will be illuminated in pink to raise awareness about breast cancer screening and prevention. 

"October gives us the perfect opportunity to remind women that early detection saves lives," said Commissioner Kirkpatrick. "Regular mammograms are one of the most powerful tools we have in the fight against breast cancer. I encourage all eligible women to schedule their screenings today." 

“Breast cancer screening can be intimidating, overwhelming, low priority or unattainable for some Nevadans due to low information, misplaced fears or lack of access to healthcare," said Cari Herington, Nevada Cancer Coalition's executive director. "Breast Cancer Awareness Month puts a spotlight on screening and helps us to get loud about getting mammograms to screen for breast cancer. We appreciate Clark County and the Las Vegas region for supporting our efforts to spread the word that mammograms save lives and there are resources available to help everyone get screened. 

Breast cancer is the most frequently diagnosed cancer in Nevada outside of skin cancers, with a five-year relative survival rate of 91% when detected early. More than 37% of Nevada women age 40 and older are behind on regular screenings.